How To Use Countdown Timers in Tekmatix WhatsApp Templates

Adding a sense of urgency to your marketing messages can dramatically improve click-through rates and conversions. With Tekmatix Countdown Timers in WhatsApp templates, you can create real-time, clickable timers that direct users to live or expired pages based on the timer status.

This guide walks you through how to add countdown timers to your WhatsApp messages, explains timer types, and shows a practical example to help you implement them effectively.

Why Countdown Timers Matter

Countdown timers create urgency and motivate immediate action by showing recipients exactly how much time they have to act. Benefits include:

• Increased Conversions: Real-time timers drive faster decision-making.

• Multiple Timer Types: Choose Fixed, Recurring, or Dynamic timers to match your campaign.

• Active/Expired Routing: Automatically direct users to the right page depending on timer status.

• Workflow Branching: Track clicks and trigger automated follow-ups.
  
  

Countdown Timer Types

Sample Scenario

Scenario:
You run a Tekmatix fitness program and want to send a WhatsApp message offering a limited-time discount.

Solution:

1. Create a Dynamic Countdown Timer that starts when the message is delivered

2. Set the Active Link to the checkout page.

3. Set the Expired Link to a waitlist or alternative offer page.

4. Add the timer to your WhatsApp template button.
   

Outcome: Each recipient sees a personalized countdown. Users are motivated to act quickly, boosting conversions while expired users are directed to the waitlist automatically.

Step-By-Step Guide: Adding Countdown Timers in WhatsApp Templates

Step 1: Access WhatsApp Templates

1. Navigate to Settings → WhatsApp.

2. Select the Templates tab.
   

   
   

Step 2: Open or Create a Template

1. Click + Create Template or select an existing template to edit.

2. Fill in template details: Name, Category, Language, Header, Body, Footer.
   

   

Step 3: Add Countdown Timer Button

1. Under the Button section, click + Add Button.

2. Choose Countdown Timer from the dropdown.

   

Step 4: Select or Create a Timer

1. Open the Timer dropdown and select an existing timer or click + Create New.
   

   

Step 5: Configure Timer Settings

1. Click Edit Timer to adjust settings:

   • Timer Type: Fixed, Recurring, or Dynamic

   • Duration: Set specific end time or trigger duration

   • Start Timer When: For dynamic timers, choose Message Sent or Message Delivered

   • Active Link: Page to display before expiry

   • Expired Link: Page to display after expiry
     

     

Step 6: Save and Preview

1. Review your template in Preview Mode.

2. Click Create to finalize the WhatsApp template.

   

Frequently Asked Questions

• Can I use more than one timer in a single message?
  Yes, you can add up to two Countdown Timer buttons.

• What happens when the timer expires?
  Users are automatically redirected to the expired link page.

• Can I edit a timer after creating it?
  Yes, simply click Edit Timer to update duration, triggers, or links.

• Do dynamic timers show unique countdowns per user?
  Yes, each recipient’s timer is personalized based on their trigger event.

• Can I branch workflows based on timer clicks?
  Yes, using a Trigger Link as the timer URL allows workflow branching.
  
  

Best Practices

• Use Dynamic timers for personalized urgency.

• Always set both Active and Expired links to maintain user experience.

• Combine countdown timers with workflow triggers to automate follow-ups.

• Test timers before launching campaigns to ensure correct routing.