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How To Use Audience Segments in Tekmatix for Smarter Google Ads Targeting
How To Use Audience Segments in Tekmatix for Smarter Google Ads Targeting
Targeting the right audience is key to maximizing ROI in Google Ads campaigns. With Tekmatix Audience Segments, you can organize users into precise groups like past customers, website visitors, or high-intent prospects directly from Tekmatix. This ensures faster setup, consistent targeting, and better ad performance across campaigns.
This guide explains how to create, manage, and apply audience segments, along with a practical scenario to show how this works in real campaigns.
Why Audience Segments Matter
Audience Segments help marketers:
Speed up workflow: Create and select audiences without leaving Tekmatix.
Ensure consistency: Centralize audience assets for teams to use approved lists.
Improve campaign performance: Target high-intent users for higher CTR and conversions.
Expand reach efficiently: Use Lookalike and Interest segments to find new prospects.
Maintain privacy compliance: Apply Google-approved, privacy-aware targeting.
Sample Scenario
Scenario:
You run a Tekmatix e-commerce store selling fitness gear. You want to:
Retarget customers who viewed the checkout page but didn’t purchase.
Re-engage previous buyers with new product launches.
Reach new audiences similar to your high-value customers.
Solution Using Audience Segments:
Create a Website Visitors segment for “checkout page visitors” in the last 30 days.
Use Customer Match for previous buyers.
Build a Lookalike Segment to target users similar to your top 10% of customers.
Combine with In-Market audiences like “people looking for fitness equipment” for broader reach.
Outcome: You increase conversions by targeting precise audiences across the funnel.
Step-By-Step Guide to Creating Audience Segments
Step 1: Access Audience Segments
Navigate to Marketing & Emails > Ad Manager in your sub-account.
Click the Settings button.
Go to Google Ads > Audience Segments tab.
Click + Create New Segment.
Step 2: Choose Segment Type
Tekmatix supports four main segment types:
Customer Match – Upload your customer list or sync Smart Lists to retarget existing users.
Website Visitors – Retarget users who visited specific pages or performed actions.
Interest Segments – Reach users based on browsing behavior or search intent.
Lookalike Segments – Find new users similar to your high-performing customers.
Step 3: Configure Each Segment
1. Customer Match:
Upload a CSV or select a Smart List.
Set membership duration (up to 540 days).
Confirm compliance with Google’s policies.
Name and create the segment.
2. Website Visitors:
Define rules (e.g., “visited /checkout”).
Set a tracking window (30–60 days recommended).
Combine multiple rules using AND/OR logic.
Name and create the segment.
3. Interest Segments:
Add relevant keywords, websites, or app bundle IDs representing your ideal customer.
Name and create the segment.
4. Lookalike Segments:
Select up to 10 seed lists.
Choose target countries.
Define reach size: Narrow (2.5%), Balanced (5%), Broad (10%).
Name and create the segment.
Step 4: Apply Audience Segments to Campaigns
Go to Marketing & Emails > Ad Manager > + Create Campaign.
Choose Google as the platform.
In the Intended Audience section, select Audience Segments tab.
Pick existing segments or create new ones inline (Customer Match & Website Visitors).
Target Interests (Affinity & In-Market Audiences)
1. Affinity Audiences: Long-term interests like “Tech Enthusiasts” or “Health & Fitness Buffs.”
Use for top-of-funnel campaigns to build brand awareness.
2. In-Market Audiences: Users actively researching or comparing products.
Use for mid-funnel campaigns or retargeting with high purchase intent.
Tip: Combine segments and target interests to cover your entire funnel—from awareness to conversion.
Best Practices
Align audience types with campaign goals.
Layer targeting for precision (e.g., Customer Match + In-Market).
Refresh lists regularly to maintain data accuracy.
Exclude converted or irrelevant users to avoid wasted spend.
Monitor performance reports to optimize segments.
Common Limitations
Lookalike & Interest segments are not supported for Search campaigns.
Segment syncing may take up to 48 hours.
Minimum audience sizes apply for ad serving.
Ensure customer data consent before uploading.
Frequently Asked Questions
Q: Do I need to connect Google Ads first?
A: Yes, connect your Google Ads account in Tekmatix to sync and use segments.
Q: Can I combine segments and target interests in one campaign?
A: Yes, use Audience Segments for saved lists and Target Interests for affinity/in-market categories.
Q: How do I handle website visitor rules?
A: Define conditions (e.g., URL contains or equals) and set a membership duration appropriate to your funnel stage.
Latest Blog Posts
How To Use Audience Segments in Tekmatix for Smarter Google Ads Targeting
How To Use Audience Segments in Tekmatix for Smarter Google Ads Targeting
Targeting the right audience is key to maximizing ROI in Google Ads campaigns. With Tekmatix Audience Segments, you can organize users into precise groups like past customers, website visitors, or high-intent prospects directly from Tekmatix. This ensures faster setup, consistent targeting, and better ad performance across campaigns.
This guide explains how to create, manage, and apply audience segments, along with a practical scenario to show how this works in real campaigns.
Why Audience Segments Matter
Audience Segments help marketers:
Speed up workflow: Create and select audiences without leaving Tekmatix.
Ensure consistency: Centralize audience assets for teams to use approved lists.
Improve campaign performance: Target high-intent users for higher CTR and conversions.
Expand reach efficiently: Use Lookalike and Interest segments to find new prospects.
Maintain privacy compliance: Apply Google-approved, privacy-aware targeting.
Sample Scenario
Scenario:
You run a Tekmatix e-commerce store selling fitness gear. You want to:
Retarget customers who viewed the checkout page but didn’t purchase.
Re-engage previous buyers with new product launches.
Reach new audiences similar to your high-value customers.
Solution Using Audience Segments:
Create a Website Visitors segment for “checkout page visitors” in the last 30 days.
Use Customer Match for previous buyers.
Build a Lookalike Segment to target users similar to your top 10% of customers.
Combine with In-Market audiences like “people looking for fitness equipment” for broader reach.
Outcome: You increase conversions by targeting precise audiences across the funnel.
Step-By-Step Guide to Creating Audience Segments
Step 1: Access Audience Segments
Navigate to Marketing & Emails > Ad Manager in your sub-account.
Click the Settings button.
Go to Google Ads > Audience Segments tab.
Click + Create New Segment.
Step 2: Choose Segment Type
Tekmatix supports four main segment types:
Customer Match – Upload your customer list or sync Smart Lists to retarget existing users.
Website Visitors – Retarget users who visited specific pages or performed actions.
Interest Segments – Reach users based on browsing behavior or search intent.
Lookalike Segments – Find new users similar to your high-performing customers.
Step 3: Configure Each Segment
1. Customer Match:
Upload a CSV or select a Smart List.
Set membership duration (up to 540 days).
Confirm compliance with Google’s policies.
Name and create the segment.
2. Website Visitors:
Define rules (e.g., “visited /checkout”).
Set a tracking window (30–60 days recommended).
Combine multiple rules using AND/OR logic.
Name and create the segment.
3. Interest Segments:
Add relevant keywords, websites, or app bundle IDs representing your ideal customer.
Name and create the segment.
4. Lookalike Segments:
Select up to 10 seed lists.
Choose target countries.
Define reach size: Narrow (2.5%), Balanced (5%), Broad (10%).
Name and create the segment.
Step 4: Apply Audience Segments to Campaigns
Go to Marketing & Emails > Ad Manager > + Create Campaign.
Choose Google as the platform.
In the Intended Audience section, select Audience Segments tab.
Pick existing segments or create new ones inline (Customer Match & Website Visitors).
Target Interests (Affinity & In-Market Audiences)
1. Affinity Audiences: Long-term interests like “Tech Enthusiasts” or “Health & Fitness Buffs.”
Use for top-of-funnel campaigns to build brand awareness.
2. In-Market Audiences: Users actively researching or comparing products.
Use for mid-funnel campaigns or retargeting with high purchase intent.
Tip: Combine segments and target interests to cover your entire funnel—from awareness to conversion.
Best Practices
Align audience types with campaign goals.
Layer targeting for precision (e.g., Customer Match + In-Market).
Refresh lists regularly to maintain data accuracy.
Exclude converted or irrelevant users to avoid wasted spend.
Monitor performance reports to optimize segments.
Common Limitations
Lookalike & Interest segments are not supported for Search campaigns.
Segment syncing may take up to 48 hours.
Minimum audience sizes apply for ad serving.
Ensure customer data consent before uploading.
Frequently Asked Questions
Q: Do I need to connect Google Ads first?
A: Yes, connect your Google Ads account in Tekmatix to sync and use segments.
Q: Can I combine segments and target interests in one campaign?
A: Yes, use Audience Segments for saved lists and Target Interests for affinity/in-market categories.
Q: How do I handle website visitor rules?
A: Define conditions (e.g., URL contains or equals) and set a membership duration appropriate to your funnel stage.
Marketing
How To Use Audience Segments in Tekmatix for Smarter Google Ads Targeting
How To Use Audience Segments in Tekmatix for Smarter Google Ads Targeting
Targeting the right audience is key to maximizing ROI in Google Ads campaigns. With Tekmatix Audience Segments, you can organize users into precise groups like past customers, website visitors, or high-intent prospects directly from Tekmatix. This ensures faster setup, consistent targeting, and better ad performance across campaigns.
This guide explains how to create, manage, and apply audience segments, along with a practical scenario to show how this works in real campaigns.
Why Audience Segments Matter
Audience Segments help marketers:
Speed up workflow: Create and select audiences without leaving Tekmatix.
Ensure consistency: Centralize audience assets for teams to use approved lists.
Improve campaign performance: Target high-intent users for higher CTR and conversions.
Expand reach efficiently: Use Lookalike and Interest segments to find new prospects.
Maintain privacy compliance: Apply Google-approved, privacy-aware targeting.
Sample Scenario
Scenario:
You run a Tekmatix e-commerce store selling fitness gear. You want to:
Retarget customers who viewed the checkout page but didn’t purchase.
Re-engage previous buyers with new product launches.
Reach new audiences similar to your high-value customers.
Solution Using Audience Segments:
Create a Website Visitors segment for “checkout page visitors” in the last 30 days.
Use Customer Match for previous buyers.
Build a Lookalike Segment to target users similar to your top 10% of customers.
Combine with In-Market audiences like “people looking for fitness equipment” for broader reach.
Outcome: You increase conversions by targeting precise audiences across the funnel.
Step-By-Step Guide to Creating Audience Segments
Step 1: Access Audience Segments
Navigate to Marketing & Emails > Ad Manager in your sub-account.
Click the Settings button.
Go to Google Ads > Audience Segments tab.
Click + Create New Segment.
Step 2: Choose Segment Type
Tekmatix supports four main segment types:
Customer Match – Upload your customer list or sync Smart Lists to retarget existing users.
Website Visitors – Retarget users who visited specific pages or performed actions.
Interest Segments – Reach users based on browsing behavior or search intent.
Lookalike Segments – Find new users similar to your high-performing customers.
Step 3: Configure Each Segment
1. Customer Match:
Upload a CSV or select a Smart List.
Set membership duration (up to 540 days).
Confirm compliance with Google’s policies.
Name and create the segment.
2. Website Visitors:
Define rules (e.g., “visited /checkout”).
Set a tracking window (30–60 days recommended).
Combine multiple rules using AND/OR logic.
Name and create the segment.
3. Interest Segments:
Add relevant keywords, websites, or app bundle IDs representing your ideal customer.
Name and create the segment.
4. Lookalike Segments:
Select up to 10 seed lists.
Choose target countries.
Define reach size: Narrow (2.5%), Balanced (5%), Broad (10%).
Name and create the segment.
Step 4: Apply Audience Segments to Campaigns
Go to Marketing & Emails > Ad Manager > + Create Campaign.
Choose Google as the platform.
In the Intended Audience section, select Audience Segments tab.
Pick existing segments or create new ones inline (Customer Match & Website Visitors).
Target Interests (Affinity & In-Market Audiences)
1. Affinity Audiences: Long-term interests like “Tech Enthusiasts” or “Health & Fitness Buffs.”
Use for top-of-funnel campaigns to build brand awareness.
2. In-Market Audiences: Users actively researching or comparing products.
Use for mid-funnel campaigns or retargeting with high purchase intent.
Tip: Combine segments and target interests to cover your entire funnel—from awareness to conversion.
Best Practices
Align audience types with campaign goals.
Layer targeting for precision (e.g., Customer Match + In-Market).
Refresh lists regularly to maintain data accuracy.
Exclude converted or irrelevant users to avoid wasted spend.
Monitor performance reports to optimize segments.
Common Limitations
Lookalike & Interest segments are not supported for Search campaigns.
Segment syncing may take up to 48 hours.
Minimum audience sizes apply for ad serving.
Ensure customer data consent before uploading.
Frequently Asked Questions
Q: Do I need to connect Google Ads first?
A: Yes, connect your Google Ads account in Tekmatix to sync and use segments.
Q: Can I combine segments and target interests in one campaign?
A: Yes, use Audience Segments for saved lists and Target Interests for affinity/in-market categories.
Q: How do I handle website visitor rules?
A: Define conditions (e.g., URL contains or equals) and set a membership duration appropriate to your funnel stage.
How To Use Audience Segments in Tekmatix for Smarter Google Ads Targeting
How To Use Audience Segments in Tekmatix for Smarter Google Ads Targeting
Targeting the right audience is key to maximizing ROI in Google Ads campaigns. With Tekmatix Audience Segments, you can organize users into precise groups like past customers, website visitors, or high-intent prospects directly from Tekmatix. This ensures faster setup, consistent targeting, and better ad performance across campaigns.
This guide explains how to create, manage, and apply audience segments, along with a practical scenario to show how this works in real campaigns.
Why Audience Segments Matter
Audience Segments help marketers:
Speed up workflow: Create and select audiences without leaving Tekmatix.
Ensure consistency: Centralize audience assets for teams to use approved lists.
Improve campaign performance: Target high-intent users for higher CTR and conversions.
Expand reach efficiently: Use Lookalike and Interest segments to find new prospects.
Maintain privacy compliance: Apply Google-approved, privacy-aware targeting.
Sample Scenario
Scenario:
You run a Tekmatix e-commerce store selling fitness gear. You want to:
Retarget customers who viewed the checkout page but didn’t purchase.
Re-engage previous buyers with new product launches.
Reach new audiences similar to your high-value customers.
Solution Using Audience Segments:
Create a Website Visitors segment for “checkout page visitors” in the last 30 days.
Use Customer Match for previous buyers.
Build a Lookalike Segment to target users similar to your top 10% of customers.
Combine with In-Market audiences like “people looking for fitness equipment” for broader reach.
Outcome: You increase conversions by targeting precise audiences across the funnel.
Step-By-Step Guide to Creating Audience Segments
Step 1: Access Audience Segments
Navigate to Marketing & Emails > Ad Manager in your sub-account.
Click the Settings button.
Go to Google Ads > Audience Segments tab.
Click + Create New Segment.
Step 2: Choose Segment Type
Tekmatix supports four main segment types:
Customer Match – Upload your customer list or sync Smart Lists to retarget existing users.
Website Visitors – Retarget users who visited specific pages or performed actions.
Interest Segments – Reach users based on browsing behavior or search intent.
Lookalike Segments – Find new users similar to your high-performing customers.
Step 3: Configure Each Segment
1. Customer Match:
Upload a CSV or select a Smart List.
Set membership duration (up to 540 days).
Confirm compliance with Google’s policies.
Name and create the segment.
2. Website Visitors:
Define rules (e.g., “visited /checkout”).
Set a tracking window (30–60 days recommended).
Combine multiple rules using AND/OR logic.
Name and create the segment.
3. Interest Segments:
Add relevant keywords, websites, or app bundle IDs representing your ideal customer.
Name and create the segment.
4. Lookalike Segments:
Select up to 10 seed lists.
Choose target countries.
Define reach size: Narrow (2.5%), Balanced (5%), Broad (10%).
Name and create the segment.
Step 4: Apply Audience Segments to Campaigns
Go to Marketing & Emails > Ad Manager > + Create Campaign.
Choose Google as the platform.
In the Intended Audience section, select Audience Segments tab.
Pick existing segments or create new ones inline (Customer Match & Website Visitors).
Target Interests (Affinity & In-Market Audiences)
1. Affinity Audiences: Long-term interests like “Tech Enthusiasts” or “Health & Fitness Buffs.”
Use for top-of-funnel campaigns to build brand awareness.
2. In-Market Audiences: Users actively researching or comparing products.
Use for mid-funnel campaigns or retargeting with high purchase intent.
Tip: Combine segments and target interests to cover your entire funnel—from awareness to conversion.
Best Practices
Align audience types with campaign goals.
Layer targeting for precision (e.g., Customer Match + In-Market).
Refresh lists regularly to maintain data accuracy.
Exclude converted or irrelevant users to avoid wasted spend.
Monitor performance reports to optimize segments.
Common Limitations
Lookalike & Interest segments are not supported for Search campaigns.
Segment syncing may take up to 48 hours.
Minimum audience sizes apply for ad serving.
Ensure customer data consent before uploading.
Frequently Asked Questions
Q: Do I need to connect Google Ads first?
A: Yes, connect your Google Ads account in Tekmatix to sync and use segments.
Q: Can I combine segments and target interests in one campaign?
A: Yes, use Audience Segments for saved lists and Target Interests for affinity/in-market categories.
Q: How do I handle website visitor rules?
A: Define conditions (e.g., URL contains or equals) and set a membership duration appropriate to your funnel stage.
CRM
How To Use Audience Segments in Tekmatix for Smarter Google Ads Targeting
How To Use Audience Segments in Tekmatix for Smarter Google Ads Targeting
Targeting the right audience is key to maximizing ROI in Google Ads campaigns. With Tekmatix Audience Segments, you can organize users into precise groups like past customers, website visitors, or high-intent prospects directly from Tekmatix. This ensures faster setup, consistent targeting, and better ad performance across campaigns.
This guide explains how to create, manage, and apply audience segments, along with a practical scenario to show how this works in real campaigns.
Why Audience Segments Matter
Audience Segments help marketers:
Speed up workflow: Create and select audiences without leaving Tekmatix.
Ensure consistency: Centralize audience assets for teams to use approved lists.
Improve campaign performance: Target high-intent users for higher CTR and conversions.
Expand reach efficiently: Use Lookalike and Interest segments to find new prospects.
Maintain privacy compliance: Apply Google-approved, privacy-aware targeting.
Sample Scenario
Scenario:
You run a Tekmatix e-commerce store selling fitness gear. You want to:
Retarget customers who viewed the checkout page but didn’t purchase.
Re-engage previous buyers with new product launches.
Reach new audiences similar to your high-value customers.
Solution Using Audience Segments:
Create a Website Visitors segment for “checkout page visitors” in the last 30 days.
Use Customer Match for previous buyers.
Build a Lookalike Segment to target users similar to your top 10% of customers.
Combine with In-Market audiences like “people looking for fitness equipment” for broader reach.
Outcome: You increase conversions by targeting precise audiences across the funnel.
Step-By-Step Guide to Creating Audience Segments
Step 1: Access Audience Segments
Navigate to Marketing & Emails > Ad Manager in your sub-account.
Click the Settings button.
Go to Google Ads > Audience Segments tab.
Click + Create New Segment.
Step 2: Choose Segment Type
Tekmatix supports four main segment types:
Customer Match – Upload your customer list or sync Smart Lists to retarget existing users.
Website Visitors – Retarget users who visited specific pages or performed actions.
Interest Segments – Reach users based on browsing behavior or search intent.
Lookalike Segments – Find new users similar to your high-performing customers.
Step 3: Configure Each Segment
1. Customer Match:
Upload a CSV or select a Smart List.
Set membership duration (up to 540 days).
Confirm compliance with Google’s policies.
Name and create the segment.
2. Website Visitors:
Define rules (e.g., “visited /checkout”).
Set a tracking window (30–60 days recommended).
Combine multiple rules using AND/OR logic.
Name and create the segment.
3. Interest Segments:
Add relevant keywords, websites, or app bundle IDs representing your ideal customer.
Name and create the segment.
4. Lookalike Segments:
Select up to 10 seed lists.
Choose target countries.
Define reach size: Narrow (2.5%), Balanced (5%), Broad (10%).
Name and create the segment.
Step 4: Apply Audience Segments to Campaigns
Go to Marketing & Emails > Ad Manager > + Create Campaign.
Choose Google as the platform.
In the Intended Audience section, select Audience Segments tab.
Pick existing segments or create new ones inline (Customer Match & Website Visitors).
Target Interests (Affinity & In-Market Audiences)
1. Affinity Audiences: Long-term interests like “Tech Enthusiasts” or “Health & Fitness Buffs.”
Use for top-of-funnel campaigns to build brand awareness.
2. In-Market Audiences: Users actively researching or comparing products.
Use for mid-funnel campaigns or retargeting with high purchase intent.
Tip: Combine segments and target interests to cover your entire funnel—from awareness to conversion.
Best Practices
Align audience types with campaign goals.
Layer targeting for precision (e.g., Customer Match + In-Market).
Refresh lists regularly to maintain data accuracy.
Exclude converted or irrelevant users to avoid wasted spend.
Monitor performance reports to optimize segments.
Common Limitations
Lookalike & Interest segments are not supported for Search campaigns.
Segment syncing may take up to 48 hours.
Minimum audience sizes apply for ad serving.
Ensure customer data consent before uploading.
Frequently Asked Questions
Q: Do I need to connect Google Ads first?
A: Yes, connect your Google Ads account in Tekmatix to sync and use segments.
Q: Can I combine segments and target interests in one campaign?
A: Yes, use Audience Segments for saved lists and Target Interests for affinity/in-market categories.
Q: How do I handle website visitor rules?
A: Define conditions (e.g., URL contains or equals) and set a membership duration appropriate to your funnel stage.
How To Use Audience Segments in Tekmatix for Smarter Google Ads Targeting
How To Use Audience Segments in Tekmatix for Smarter Google Ads Targeting
Targeting the right audience is key to maximizing ROI in Google Ads campaigns. With Tekmatix Audience Segments, you can organize users into precise groups like past customers, website visitors, or high-intent prospects directly from Tekmatix. This ensures faster setup, consistent targeting, and better ad performance across campaigns.
This guide explains how to create, manage, and apply audience segments, along with a practical scenario to show how this works in real campaigns.
Why Audience Segments Matter
Audience Segments help marketers:
Speed up workflow: Create and select audiences without leaving Tekmatix.
Ensure consistency: Centralize audience assets for teams to use approved lists.
Improve campaign performance: Target high-intent users for higher CTR and conversions.
Expand reach efficiently: Use Lookalike and Interest segments to find new prospects.
Maintain privacy compliance: Apply Google-approved, privacy-aware targeting.
Sample Scenario
Scenario:
You run a Tekmatix e-commerce store selling fitness gear. You want to:
Retarget customers who viewed the checkout page but didn’t purchase.
Re-engage previous buyers with new product launches.
Reach new audiences similar to your high-value customers.
Solution Using Audience Segments:
Create a Website Visitors segment for “checkout page visitors” in the last 30 days.
Use Customer Match for previous buyers.
Build a Lookalike Segment to target users similar to your top 10% of customers.
Combine with In-Market audiences like “people looking for fitness equipment” for broader reach.
Outcome: You increase conversions by targeting precise audiences across the funnel.
Step-By-Step Guide to Creating Audience Segments
Step 1: Access Audience Segments
Navigate to Marketing & Emails > Ad Manager in your sub-account.
Click the Settings button.
Go to Google Ads > Audience Segments tab.
Click + Create New Segment.
Step 2: Choose Segment Type
Tekmatix supports four main segment types:
Customer Match – Upload your customer list or sync Smart Lists to retarget existing users.
Website Visitors – Retarget users who visited specific pages or performed actions.
Interest Segments – Reach users based on browsing behavior or search intent.
Lookalike Segments – Find new users similar to your high-performing customers.
Step 3: Configure Each Segment
1. Customer Match:
Upload a CSV or select a Smart List.
Set membership duration (up to 540 days).
Confirm compliance with Google’s policies.
Name and create the segment.
2. Website Visitors:
Define rules (e.g., “visited /checkout”).
Set a tracking window (30–60 days recommended).
Combine multiple rules using AND/OR logic.
Name and create the segment.
3. Interest Segments:
Add relevant keywords, websites, or app bundle IDs representing your ideal customer.
Name and create the segment.
4. Lookalike Segments:
Select up to 10 seed lists.
Choose target countries.
Define reach size: Narrow (2.5%), Balanced (5%), Broad (10%).
Name and create the segment.
Step 4: Apply Audience Segments to Campaigns
Go to Marketing & Emails > Ad Manager > + Create Campaign.
Choose Google as the platform.
In the Intended Audience section, select Audience Segments tab.
Pick existing segments or create new ones inline (Customer Match & Website Visitors).
Target Interests (Affinity & In-Market Audiences)
1. Affinity Audiences: Long-term interests like “Tech Enthusiasts” or “Health & Fitness Buffs.”
Use for top-of-funnel campaigns to build brand awareness.
2. In-Market Audiences: Users actively researching or comparing products.
Use for mid-funnel campaigns or retargeting with high purchase intent.
Tip: Combine segments and target interests to cover your entire funnel—from awareness to conversion.
Best Practices
Align audience types with campaign goals.
Layer targeting for precision (e.g., Customer Match + In-Market).
Refresh lists regularly to maintain data accuracy.
Exclude converted or irrelevant users to avoid wasted spend.
Monitor performance reports to optimize segments.
Common Limitations
Lookalike & Interest segments are not supported for Search campaigns.
Segment syncing may take up to 48 hours.
Minimum audience sizes apply for ad serving.
Ensure customer data consent before uploading.
Frequently Asked Questions
Q: Do I need to connect Google Ads first?
A: Yes, connect your Google Ads account in Tekmatix to sync and use segments.
Q: Can I combine segments and target interests in one campaign?
A: Yes, use Audience Segments for saved lists and Target Interests for affinity/in-market categories.
Q: How do I handle website visitor rules?
A: Define conditions (e.g., URL contains or equals) and set a membership duration appropriate to your funnel stage.
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Web Design
How To Use Audience Segments in Tekmatix for Smarter Google Ads Targeting
How To Use Audience Segments in Tekmatix for Smarter Google Ads Targeting
Targeting the right audience is key to maximizing ROI in Google Ads campaigns. With Tekmatix Audience Segments, you can organize users into precise groups like past customers, website visitors, or high-intent prospects directly from Tekmatix. This ensures faster setup, consistent targeting, and better ad performance across campaigns.
This guide explains how to create, manage, and apply audience segments, along with a practical scenario to show how this works in real campaigns.
Why Audience Segments Matter
Audience Segments help marketers:
Speed up workflow: Create and select audiences without leaving Tekmatix.
Ensure consistency: Centralize audience assets for teams to use approved lists.
Improve campaign performance: Target high-intent users for higher CTR and conversions.
Expand reach efficiently: Use Lookalike and Interest segments to find new prospects.
Maintain privacy compliance: Apply Google-approved, privacy-aware targeting.
Sample Scenario
Scenario:
You run a Tekmatix e-commerce store selling fitness gear. You want to:
Retarget customers who viewed the checkout page but didn’t purchase.
Re-engage previous buyers with new product launches.
Reach new audiences similar to your high-value customers.
Solution Using Audience Segments:
Create a Website Visitors segment for “checkout page visitors” in the last 30 days.
Use Customer Match for previous buyers.
Build a Lookalike Segment to target users similar to your top 10% of customers.
Combine with In-Market audiences like “people looking for fitness equipment” for broader reach.
Outcome: You increase conversions by targeting precise audiences across the funnel.
Step-By-Step Guide to Creating Audience Segments
Step 1: Access Audience Segments
Navigate to Marketing & Emails > Ad Manager in your sub-account.
Click the Settings button.
Go to Google Ads > Audience Segments tab.
Click + Create New Segment.
Step 2: Choose Segment Type
Tekmatix supports four main segment types:
Customer Match – Upload your customer list or sync Smart Lists to retarget existing users.
Website Visitors – Retarget users who visited specific pages or performed actions.
Interest Segments – Reach users based on browsing behavior or search intent.
Lookalike Segments – Find new users similar to your high-performing customers.
Step 3: Configure Each Segment
1. Customer Match:
Upload a CSV or select a Smart List.
Set membership duration (up to 540 days).
Confirm compliance with Google’s policies.
Name and create the segment.
2. Website Visitors:
Define rules (e.g., “visited /checkout”).
Set a tracking window (30–60 days recommended).
Combine multiple rules using AND/OR logic.
Name and create the segment.
3. Interest Segments:
Add relevant keywords, websites, or app bundle IDs representing your ideal customer.
Name and create the segment.
4. Lookalike Segments:
Select up to 10 seed lists.
Choose target countries.
Define reach size: Narrow (2.5%), Balanced (5%), Broad (10%).
Name and create the segment.
Step 4: Apply Audience Segments to Campaigns
Go to Marketing & Emails > Ad Manager > + Create Campaign.
Choose Google as the platform.
In the Intended Audience section, select Audience Segments tab.
Pick existing segments or create new ones inline (Customer Match & Website Visitors).
Target Interests (Affinity & In-Market Audiences)
1. Affinity Audiences: Long-term interests like “Tech Enthusiasts” or “Health & Fitness Buffs.”
Use for top-of-funnel campaigns to build brand awareness.
2. In-Market Audiences: Users actively researching or comparing products.
Use for mid-funnel campaigns or retargeting with high purchase intent.
Tip: Combine segments and target interests to cover your entire funnel—from awareness to conversion.
Best Practices
Align audience types with campaign goals.
Layer targeting for precision (e.g., Customer Match + In-Market).
Refresh lists regularly to maintain data accuracy.
Exclude converted or irrelevant users to avoid wasted spend.
Monitor performance reports to optimize segments.
Common Limitations
Lookalike & Interest segments are not supported for Search campaigns.
Segment syncing may take up to 48 hours.
Minimum audience sizes apply for ad serving.
Ensure customer data consent before uploading.
Frequently Asked Questions
Q: Do I need to connect Google Ads first?
A: Yes, connect your Google Ads account in Tekmatix to sync and use segments.
Q: Can I combine segments and target interests in one campaign?
A: Yes, use Audience Segments for saved lists and Target Interests for affinity/in-market categories.
Q: How do I handle website visitor rules?
A: Define conditions (e.g., URL contains or equals) and set a membership duration appropriate to your funnel stage.
How To Use Audience Segments in Tekmatix for Smarter Google Ads Targeting
How To Use Audience Segments in Tekmatix for Smarter Google Ads Targeting
Targeting the right audience is key to maximizing ROI in Google Ads campaigns. With Tekmatix Audience Segments, you can organize users into precise groups like past customers, website visitors, or high-intent prospects directly from Tekmatix. This ensures faster setup, consistent targeting, and better ad performance across campaigns.
This guide explains how to create, manage, and apply audience segments, along with a practical scenario to show how this works in real campaigns.
Why Audience Segments Matter
Audience Segments help marketers:
Speed up workflow: Create and select audiences without leaving Tekmatix.
Ensure consistency: Centralize audience assets for teams to use approved lists.
Improve campaign performance: Target high-intent users for higher CTR and conversions.
Expand reach efficiently: Use Lookalike and Interest segments to find new prospects.
Maintain privacy compliance: Apply Google-approved, privacy-aware targeting.
Sample Scenario
Scenario:
You run a Tekmatix e-commerce store selling fitness gear. You want to:
Retarget customers who viewed the checkout page but didn’t purchase.
Re-engage previous buyers with new product launches.
Reach new audiences similar to your high-value customers.
Solution Using Audience Segments:
Create a Website Visitors segment for “checkout page visitors” in the last 30 days.
Use Customer Match for previous buyers.
Build a Lookalike Segment to target users similar to your top 10% of customers.
Combine with In-Market audiences like “people looking for fitness equipment” for broader reach.
Outcome: You increase conversions by targeting precise audiences across the funnel.
Step-By-Step Guide to Creating Audience Segments
Step 1: Access Audience Segments
Navigate to Marketing & Emails > Ad Manager in your sub-account.
Click the Settings button.
Go to Google Ads > Audience Segments tab.
Click + Create New Segment.
Step 2: Choose Segment Type
Tekmatix supports four main segment types:
Customer Match – Upload your customer list or sync Smart Lists to retarget existing users.
Website Visitors – Retarget users who visited specific pages or performed actions.
Interest Segments – Reach users based on browsing behavior or search intent.
Lookalike Segments – Find new users similar to your high-performing customers.
Step 3: Configure Each Segment
1. Customer Match:
Upload a CSV or select a Smart List.
Set membership duration (up to 540 days).
Confirm compliance with Google’s policies.
Name and create the segment.
2. Website Visitors:
Define rules (e.g., “visited /checkout”).
Set a tracking window (30–60 days recommended).
Combine multiple rules using AND/OR logic.
Name and create the segment.
3. Interest Segments:
Add relevant keywords, websites, or app bundle IDs representing your ideal customer.
Name and create the segment.
4. Lookalike Segments:
Select up to 10 seed lists.
Choose target countries.
Define reach size: Narrow (2.5%), Balanced (5%), Broad (10%).
Name and create the segment.
Step 4: Apply Audience Segments to Campaigns
Go to Marketing & Emails > Ad Manager > + Create Campaign.
Choose Google as the platform.
In the Intended Audience section, select Audience Segments tab.
Pick existing segments or create new ones inline (Customer Match & Website Visitors).
Target Interests (Affinity & In-Market Audiences)
1. Affinity Audiences: Long-term interests like “Tech Enthusiasts” or “Health & Fitness Buffs.”
Use for top-of-funnel campaigns to build brand awareness.
2. In-Market Audiences: Users actively researching or comparing products.
Use for mid-funnel campaigns or retargeting with high purchase intent.
Tip: Combine segments and target interests to cover your entire funnel—from awareness to conversion.
Best Practices
Align audience types with campaign goals.
Layer targeting for precision (e.g., Customer Match + In-Market).
Refresh lists regularly to maintain data accuracy.
Exclude converted or irrelevant users to avoid wasted spend.
Monitor performance reports to optimize segments.
Common Limitations
Lookalike & Interest segments are not supported for Search campaigns.
Segment syncing may take up to 48 hours.
Minimum audience sizes apply for ad serving.
Ensure customer data consent before uploading.
Frequently Asked Questions
Q: Do I need to connect Google Ads first?
A: Yes, connect your Google Ads account in Tekmatix to sync and use segments.
Q: Can I combine segments and target interests in one campaign?
A: Yes, use Audience Segments for saved lists and Target Interests for affinity/in-market categories.
Q: How do I handle website visitor rules?
A: Define conditions (e.g., URL contains or equals) and set a membership duration appropriate to your funnel stage.
