How To Track Your Top Performing Email Campaigns by Click and Open Rate in Tekmatix

In email marketing, success isn’t just about how many people you send to — it’s about how well your message lands. That’s why Tekmatix has enhanced its campaign tracking with new metrics: Click Rate and Open Rate.

You can now instantly see your Top 5 email campaigns based on:

• Click-through rate (CTR)
  

• Open rate
  

• Revenue generated

This update gives you more control over performance analysis, so you can optimize future emails, repeat what works, and refine your content strategy with real-time data.

Why This Matters

Before this update, revenue was the primary metric shown in the Email Statistics dashboard. Now, by adding click rate and open rate as filterable metrics, Tekmatix gives you a more complete view of what truly drives engagement and conversions.

Use this feature to:

• Identify which subject lines or content drive the most opens
  

• See which calls-to-action generate actual clicks
  

• Align campaigns with the strategies that produce results

Where to Find It

You can access this inside your Tekmatix dashboard in just a few clicks.

Step-by-Step Instructions:

1. Go to Marketing & Emails > Emails from the main dashboard.

2. Click Statistics from the sidebar menu.
   

   

3. Use the dropdown filter at the top to sort by:

   • Revenue
     

   • Click Rate
     

   • Open Rate
     

Tekmatix will then display your Top 5 campaigns based on the metric you select.

Note: If your account uses SMTP as the email delivery method, Tekmatix doesn’t track “Delivered” counts. For best results, rely on Click Rate and Revenue to evaluate performance.

Example Scenario

Scenario: You launched 3 different promotional campaigns for a July Flash Sale.

Using the updated Statistics view:

• You sort by Click Rate and discover Campaign B has the highest click-through rate (12.5%), despite having fewer opens than Campaign A.
  

• Campaign C ranks highest in revenue, but lowest in click rate.

What You Learn:

• Campaign B had compelling content and a strong call-to-action.
  

• Campaign A had a strong subject line but low engagement beyond the open.
  

• Campaign C successfully converted the few who clicked.

What You Do Next:

• Combine Campaign B's content strategy with Campaign A's subject line for your next promotion.
  

• Use Campaign C’s offer structure in retargeting emails.

Pro Tips for Better Campaign Optimization

• Sort by Open Rate to refine subject lines and preview text.
  

• Sort by Click Rate to assess CTA and in-email content effectiveness.
  

• Sort by Revenue to track actual conversion outcomes.

• Use these insights to A/B test future emails more strategically.