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How To Automate Post-Promotion Actions When a Coupon Code Expires in Tekmatix

How To Automate Post-Promotion Actions When a Coupon Code Expires in Tekmatix

August 03, 20253 min read

How To Automate Post-Promotion Actions When a Coupon Code Expires in Tekmatix

Time-sensitive offers are a great way to drive urgency and conversions, but once the promotion ends, it’s just as important to follow up with next steps. Tekmatix now allows you to automatically trigger workflows when a coupon reaches its expiration date, helping you close the loop on promotions, inform your team, and even re-engage customers who missed out.


Why It Matters

  • Keeps customers informed when a coupon becomes invalid

  • Notifies internal teams to update campaigns or pause ads

  • Helps recover missed opportunities with follow-up offers

  • Improves marketing precision by tagging and tracking expired promotions

  • Reduces confusion and support requests from customers trying to use outdated codes


Step-by-Step: Set Up the "Coupon Code Expired" Workflow Trigger

1. Access Workflow Builder

Go to Automated Workflows > Workflows
Create a new workflow or select an existing one to edit.

2. Add the Trigger

Click + Add New Trigger


From the Events section, choose Coupon Code Expired

3. Name Your Trigger

Use a descriptive title for clarity, such as:
End of Summer Promo Expired or HolidayCouponExpired

4. Apply Filters to Target Specific Coupons

Narrow your automation scope using any of these filters:

These filters let you run different actions based on the type or purpose of the coupon.

5. Save and Build the Workflow

Once your filters are in place, click Save Trigger
Now you can start adding workflow actions based on your use case.

Use the Test Workflow feature to ensure your automation works correctly before publishing.


Recommended Actions for Expired Coupons

Once this workflow is triggered, consider automating the following:

  • Send Email
    Let customers know the coupon expired and offer an extension or new deal.

  • Send SMS
    Great for timely alerts like flash sale extensions or VIP loyalty invites.

  • Add Tag
    Apply tags like ExpiredOffer or MissedDeal for segmented follow-up.

  • Internal Notification
    Automatically notify your team so they can update marketing assets, social posts, or campaigns.

  • Create/Update Opportunity
    Add expired coupon users to a nurturing funnel for upselling later.


Sample Scenario

Use Case:
Your business runs a 7-day flash sale with the code
FLASH50. Once the code expires, you want to:

  • Send customers an apology with a new 10 percent code valid for 24 more hours.

  • Notify your marketing team to remove the expired code from any ads or banners.

  • Tag the contacts for reporting and future campaign retargeting.

How You'd Set It Up in Tekmatix:

  • Create a new workflow

  • Use the Coupon Code Expired trigger

  • Filter by Coupon Code is FLASH50

  • Add actions: Send Email, Add Tag, Internal Notification


FAQs

Q: When does this trigger fire?
It activates when the coupon reaches its scheduled expiration date and is automatically marked as inactive.

Q: Can I use it for different coupon types?
Yes, use the Coupon Type filter to target either percentage or fixed value coupons.

Q: What happens if I don’t set any filters?
The workflow will apply to all expired coupons. Use filters to narrow this down by campaign or use case.

Q: Can I create different follow-ups for different expired coupons?
Yes. Set up separate workflows with distinct filters based on coupon code, name, or type.

Tekmatix coupon expiration workflowAutomate expired coupon follow-upsCoupon code expired automationTekmatix promo code expiration triggerExpired coupon alert workflowCoupon expiry trigger setupNotify team when coupon endsFollow-up after coupon expiresTime-bound promo automation TekmatixTekmatix workflow for expired discount codes
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Latest Blog Posts

How To Automate Post-Promotion Actions When a Coupon Code Expires in Tekmatix

How To Automate Post-Promotion Actions When a Coupon Code Expires in Tekmatix

August 03, 20253 min read

How To Automate Post-Promotion Actions When a Coupon Code Expires in Tekmatix

Time-sensitive offers are a great way to drive urgency and conversions, but once the promotion ends, it’s just as important to follow up with next steps. Tekmatix now allows you to automatically trigger workflows when a coupon reaches its expiration date, helping you close the loop on promotions, inform your team, and even re-engage customers who missed out.


Why It Matters

  • Keeps customers informed when a coupon becomes invalid

  • Notifies internal teams to update campaigns or pause ads

  • Helps recover missed opportunities with follow-up offers

  • Improves marketing precision by tagging and tracking expired promotions

  • Reduces confusion and support requests from customers trying to use outdated codes


Step-by-Step: Set Up the "Coupon Code Expired" Workflow Trigger

1. Access Workflow Builder

Go to Automated Workflows > Workflows
Create a new workflow or select an existing one to edit.

2. Add the Trigger

Click + Add New Trigger


From the Events section, choose Coupon Code Expired

3. Name Your Trigger

Use a descriptive title for clarity, such as:
End of Summer Promo Expired or HolidayCouponExpired

4. Apply Filters to Target Specific Coupons

Narrow your automation scope using any of these filters:

These filters let you run different actions based on the type or purpose of the coupon.

5. Save and Build the Workflow

Once your filters are in place, click Save Trigger
Now you can start adding workflow actions based on your use case.

Use the Test Workflow feature to ensure your automation works correctly before publishing.


Recommended Actions for Expired Coupons

Once this workflow is triggered, consider automating the following:

  • Send Email
    Let customers know the coupon expired and offer an extension or new deal.

  • Send SMS
    Great for timely alerts like flash sale extensions or VIP loyalty invites.

  • Add Tag
    Apply tags like ExpiredOffer or MissedDeal for segmented follow-up.

  • Internal Notification
    Automatically notify your team so they can update marketing assets, social posts, or campaigns.

  • Create/Update Opportunity
    Add expired coupon users to a nurturing funnel for upselling later.


Sample Scenario

Use Case:
Your business runs a 7-day flash sale with the code
FLASH50. Once the code expires, you want to:

  • Send customers an apology with a new 10 percent code valid for 24 more hours.

  • Notify your marketing team to remove the expired code from any ads or banners.

  • Tag the contacts for reporting and future campaign retargeting.

How You'd Set It Up in Tekmatix:

  • Create a new workflow

  • Use the Coupon Code Expired trigger

  • Filter by Coupon Code is FLASH50

  • Add actions: Send Email, Add Tag, Internal Notification


FAQs

Q: When does this trigger fire?
It activates when the coupon reaches its scheduled expiration date and is automatically marked as inactive.

Q: Can I use it for different coupon types?
Yes, use the Coupon Type filter to target either percentage or fixed value coupons.

Q: What happens if I don’t set any filters?
The workflow will apply to all expired coupons. Use filters to narrow this down by campaign or use case.

Q: Can I create different follow-ups for different expired coupons?
Yes. Set up separate workflows with distinct filters based on coupon code, name, or type.

Tekmatix coupon expiration workflowAutomate expired coupon follow-upsCoupon code expired automationTekmatix promo code expiration triggerExpired coupon alert workflowCoupon expiry trigger setupNotify team when coupon endsFollow-up after coupon expiresTime-bound promo automation TekmatixTekmatix workflow for expired discount codes
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Marketing

How To Automate Post-Promotion Actions When a Coupon Code Expires in Tekmatix

How To Automate Post-Promotion Actions When a Coupon Code Expires in Tekmatix

August 03, 20253 min read

How To Automate Post-Promotion Actions When a Coupon Code Expires in Tekmatix

Time-sensitive offers are a great way to drive urgency and conversions, but once the promotion ends, it’s just as important to follow up with next steps. Tekmatix now allows you to automatically trigger workflows when a coupon reaches its expiration date, helping you close the loop on promotions, inform your team, and even re-engage customers who missed out.


Why It Matters

  • Keeps customers informed when a coupon becomes invalid

  • Notifies internal teams to update campaigns or pause ads

  • Helps recover missed opportunities with follow-up offers

  • Improves marketing precision by tagging and tracking expired promotions

  • Reduces confusion and support requests from customers trying to use outdated codes


Step-by-Step: Set Up the "Coupon Code Expired" Workflow Trigger

1. Access Workflow Builder

Go to Automated Workflows > Workflows
Create a new workflow or select an existing one to edit.

2. Add the Trigger

Click + Add New Trigger


From the Events section, choose Coupon Code Expired

3. Name Your Trigger

Use a descriptive title for clarity, such as:
End of Summer Promo Expired or HolidayCouponExpired

4. Apply Filters to Target Specific Coupons

Narrow your automation scope using any of these filters:

These filters let you run different actions based on the type or purpose of the coupon.

5. Save and Build the Workflow

Once your filters are in place, click Save Trigger
Now you can start adding workflow actions based on your use case.

Use the Test Workflow feature to ensure your automation works correctly before publishing.


Recommended Actions for Expired Coupons

Once this workflow is triggered, consider automating the following:

  • Send Email
    Let customers know the coupon expired and offer an extension or new deal.

  • Send SMS
    Great for timely alerts like flash sale extensions or VIP loyalty invites.

  • Add Tag
    Apply tags like ExpiredOffer or MissedDeal for segmented follow-up.

  • Internal Notification
    Automatically notify your team so they can update marketing assets, social posts, or campaigns.

  • Create/Update Opportunity
    Add expired coupon users to a nurturing funnel for upselling later.


Sample Scenario

Use Case:
Your business runs a 7-day flash sale with the code
FLASH50. Once the code expires, you want to:

  • Send customers an apology with a new 10 percent code valid for 24 more hours.

  • Notify your marketing team to remove the expired code from any ads or banners.

  • Tag the contacts for reporting and future campaign retargeting.

How You'd Set It Up in Tekmatix:

  • Create a new workflow

  • Use the Coupon Code Expired trigger

  • Filter by Coupon Code is FLASH50

  • Add actions: Send Email, Add Tag, Internal Notification


FAQs

Q: When does this trigger fire?
It activates when the coupon reaches its scheduled expiration date and is automatically marked as inactive.

Q: Can I use it for different coupon types?
Yes, use the Coupon Type filter to target either percentage or fixed value coupons.

Q: What happens if I don’t set any filters?
The workflow will apply to all expired coupons. Use filters to narrow this down by campaign or use case.

Q: Can I create different follow-ups for different expired coupons?
Yes. Set up separate workflows with distinct filters based on coupon code, name, or type.

Tekmatix coupon expiration workflowAutomate expired coupon follow-upsCoupon code expired automationTekmatix promo code expiration triggerExpired coupon alert workflowCoupon expiry trigger setupNotify team when coupon endsFollow-up after coupon expiresTime-bound promo automation TekmatixTekmatix workflow for expired discount codes
Back to Blog
How To Automate Post-Promotion Actions When a Coupon Code Expires in Tekmatix

How To Automate Post-Promotion Actions When a Coupon Code Expires in Tekmatix

August 03, 20253 min read

How To Automate Post-Promotion Actions When a Coupon Code Expires in Tekmatix

Time-sensitive offers are a great way to drive urgency and conversions, but once the promotion ends, it’s just as important to follow up with next steps. Tekmatix now allows you to automatically trigger workflows when a coupon reaches its expiration date, helping you close the loop on promotions, inform your team, and even re-engage customers who missed out.


Why It Matters

  • Keeps customers informed when a coupon becomes invalid

  • Notifies internal teams to update campaigns or pause ads

  • Helps recover missed opportunities with follow-up offers

  • Improves marketing precision by tagging and tracking expired promotions

  • Reduces confusion and support requests from customers trying to use outdated codes


Step-by-Step: Set Up the "Coupon Code Expired" Workflow Trigger

1. Access Workflow Builder

Go to Automated Workflows > Workflows
Create a new workflow or select an existing one to edit.

2. Add the Trigger

Click + Add New Trigger


From the Events section, choose Coupon Code Expired

3. Name Your Trigger

Use a descriptive title for clarity, such as:
End of Summer Promo Expired or HolidayCouponExpired

4. Apply Filters to Target Specific Coupons

Narrow your automation scope using any of these filters:

These filters let you run different actions based on the type or purpose of the coupon.

5. Save and Build the Workflow

Once your filters are in place, click Save Trigger
Now you can start adding workflow actions based on your use case.

Use the Test Workflow feature to ensure your automation works correctly before publishing.


Recommended Actions for Expired Coupons

Once this workflow is triggered, consider automating the following:

  • Send Email
    Let customers know the coupon expired and offer an extension or new deal.

  • Send SMS
    Great for timely alerts like flash sale extensions or VIP loyalty invites.

  • Add Tag
    Apply tags like ExpiredOffer or MissedDeal for segmented follow-up.

  • Internal Notification
    Automatically notify your team so they can update marketing assets, social posts, or campaigns.

  • Create/Update Opportunity
    Add expired coupon users to a nurturing funnel for upselling later.


Sample Scenario

Use Case:
Your business runs a 7-day flash sale with the code
FLASH50. Once the code expires, you want to:

  • Send customers an apology with a new 10 percent code valid for 24 more hours.

  • Notify your marketing team to remove the expired code from any ads or banners.

  • Tag the contacts for reporting and future campaign retargeting.

How You'd Set It Up in Tekmatix:

  • Create a new workflow

  • Use the Coupon Code Expired trigger

  • Filter by Coupon Code is FLASH50

  • Add actions: Send Email, Add Tag, Internal Notification


FAQs

Q: When does this trigger fire?
It activates when the coupon reaches its scheduled expiration date and is automatically marked as inactive.

Q: Can I use it for different coupon types?
Yes, use the Coupon Type filter to target either percentage or fixed value coupons.

Q: What happens if I don’t set any filters?
The workflow will apply to all expired coupons. Use filters to narrow this down by campaign or use case.

Q: Can I create different follow-ups for different expired coupons?
Yes. Set up separate workflows with distinct filters based on coupon code, name, or type.

Tekmatix coupon expiration workflowAutomate expired coupon follow-upsCoupon code expired automationTekmatix promo code expiration triggerExpired coupon alert workflowCoupon expiry trigger setupNotify team when coupon endsFollow-up after coupon expiresTime-bound promo automation TekmatixTekmatix workflow for expired discount codes
Back to Blog

CRM

How To Automate Post-Promotion Actions When a Coupon Code Expires in Tekmatix

How To Automate Post-Promotion Actions When a Coupon Code Expires in Tekmatix

August 03, 20253 min read

How To Automate Post-Promotion Actions When a Coupon Code Expires in Tekmatix

Time-sensitive offers are a great way to drive urgency and conversions, but once the promotion ends, it’s just as important to follow up with next steps. Tekmatix now allows you to automatically trigger workflows when a coupon reaches its expiration date, helping you close the loop on promotions, inform your team, and even re-engage customers who missed out.


Why It Matters

  • Keeps customers informed when a coupon becomes invalid

  • Notifies internal teams to update campaigns or pause ads

  • Helps recover missed opportunities with follow-up offers

  • Improves marketing precision by tagging and tracking expired promotions

  • Reduces confusion and support requests from customers trying to use outdated codes


Step-by-Step: Set Up the "Coupon Code Expired" Workflow Trigger

1. Access Workflow Builder

Go to Automated Workflows > Workflows
Create a new workflow or select an existing one to edit.

2. Add the Trigger

Click + Add New Trigger


From the Events section, choose Coupon Code Expired

3. Name Your Trigger

Use a descriptive title for clarity, such as:
End of Summer Promo Expired or HolidayCouponExpired

4. Apply Filters to Target Specific Coupons

Narrow your automation scope using any of these filters:

These filters let you run different actions based on the type or purpose of the coupon.

5. Save and Build the Workflow

Once your filters are in place, click Save Trigger
Now you can start adding workflow actions based on your use case.

Use the Test Workflow feature to ensure your automation works correctly before publishing.


Recommended Actions for Expired Coupons

Once this workflow is triggered, consider automating the following:

  • Send Email
    Let customers know the coupon expired and offer an extension or new deal.

  • Send SMS
    Great for timely alerts like flash sale extensions or VIP loyalty invites.

  • Add Tag
    Apply tags like ExpiredOffer or MissedDeal for segmented follow-up.

  • Internal Notification
    Automatically notify your team so they can update marketing assets, social posts, or campaigns.

  • Create/Update Opportunity
    Add expired coupon users to a nurturing funnel for upselling later.


Sample Scenario

Use Case:
Your business runs a 7-day flash sale with the code
FLASH50. Once the code expires, you want to:

  • Send customers an apology with a new 10 percent code valid for 24 more hours.

  • Notify your marketing team to remove the expired code from any ads or banners.

  • Tag the contacts for reporting and future campaign retargeting.

How You'd Set It Up in Tekmatix:

  • Create a new workflow

  • Use the Coupon Code Expired trigger

  • Filter by Coupon Code is FLASH50

  • Add actions: Send Email, Add Tag, Internal Notification


FAQs

Q: When does this trigger fire?
It activates when the coupon reaches its scheduled expiration date and is automatically marked as inactive.

Q: Can I use it for different coupon types?
Yes, use the Coupon Type filter to target either percentage or fixed value coupons.

Q: What happens if I don’t set any filters?
The workflow will apply to all expired coupons. Use filters to narrow this down by campaign or use case.

Q: Can I create different follow-ups for different expired coupons?
Yes. Set up separate workflows with distinct filters based on coupon code, name, or type.

Tekmatix coupon expiration workflowAutomate expired coupon follow-upsCoupon code expired automationTekmatix promo code expiration triggerExpired coupon alert workflowCoupon expiry trigger setupNotify team when coupon endsFollow-up after coupon expiresTime-bound promo automation TekmatixTekmatix workflow for expired discount codes
Back to Blog
How To Automate Post-Promotion Actions When a Coupon Code Expires in Tekmatix

How To Automate Post-Promotion Actions When a Coupon Code Expires in Tekmatix

August 03, 20253 min read

How To Automate Post-Promotion Actions When a Coupon Code Expires in Tekmatix

Time-sensitive offers are a great way to drive urgency and conversions, but once the promotion ends, it’s just as important to follow up with next steps. Tekmatix now allows you to automatically trigger workflows when a coupon reaches its expiration date, helping you close the loop on promotions, inform your team, and even re-engage customers who missed out.


Why It Matters

  • Keeps customers informed when a coupon becomes invalid

  • Notifies internal teams to update campaigns or pause ads

  • Helps recover missed opportunities with follow-up offers

  • Improves marketing precision by tagging and tracking expired promotions

  • Reduces confusion and support requests from customers trying to use outdated codes


Step-by-Step: Set Up the "Coupon Code Expired" Workflow Trigger

1. Access Workflow Builder

Go to Automated Workflows > Workflows
Create a new workflow or select an existing one to edit.

2. Add the Trigger

Click + Add New Trigger


From the Events section, choose Coupon Code Expired

3. Name Your Trigger

Use a descriptive title for clarity, such as:
End of Summer Promo Expired or HolidayCouponExpired

4. Apply Filters to Target Specific Coupons

Narrow your automation scope using any of these filters:

These filters let you run different actions based on the type or purpose of the coupon.

5. Save and Build the Workflow

Once your filters are in place, click Save Trigger
Now you can start adding workflow actions based on your use case.

Use the Test Workflow feature to ensure your automation works correctly before publishing.


Recommended Actions for Expired Coupons

Once this workflow is triggered, consider automating the following:

  • Send Email
    Let customers know the coupon expired and offer an extension or new deal.

  • Send SMS
    Great for timely alerts like flash sale extensions or VIP loyalty invites.

  • Add Tag
    Apply tags like ExpiredOffer or MissedDeal for segmented follow-up.

  • Internal Notification
    Automatically notify your team so they can update marketing assets, social posts, or campaigns.

  • Create/Update Opportunity
    Add expired coupon users to a nurturing funnel for upselling later.


Sample Scenario

Use Case:
Your business runs a 7-day flash sale with the code
FLASH50. Once the code expires, you want to:

  • Send customers an apology with a new 10 percent code valid for 24 more hours.

  • Notify your marketing team to remove the expired code from any ads or banners.

  • Tag the contacts for reporting and future campaign retargeting.

How You'd Set It Up in Tekmatix:

  • Create a new workflow

  • Use the Coupon Code Expired trigger

  • Filter by Coupon Code is FLASH50

  • Add actions: Send Email, Add Tag, Internal Notification


FAQs

Q: When does this trigger fire?
It activates when the coupon reaches its scheduled expiration date and is automatically marked as inactive.

Q: Can I use it for different coupon types?
Yes, use the Coupon Type filter to target either percentage or fixed value coupons.

Q: What happens if I don’t set any filters?
The workflow will apply to all expired coupons. Use filters to narrow this down by campaign or use case.

Q: Can I create different follow-ups for different expired coupons?
Yes. Set up separate workflows with distinct filters based on coupon code, name, or type.

Tekmatix coupon expiration workflowAutomate expired coupon follow-upsCoupon code expired automationTekmatix promo code expiration triggerExpired coupon alert workflowCoupon expiry trigger setupNotify team when coupon endsFollow-up after coupon expiresTime-bound promo automation TekmatixTekmatix workflow for expired discount codes
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How To Automate Post-Promotion Actions When a Coupon Code Expires in Tekmatix

How To Automate Post-Promotion Actions When a Coupon Code Expires in Tekmatix

August 03, 20253 min read

How To Automate Post-Promotion Actions When a Coupon Code Expires in Tekmatix

Time-sensitive offers are a great way to drive urgency and conversions, but once the promotion ends, it’s just as important to follow up with next steps. Tekmatix now allows you to automatically trigger workflows when a coupon reaches its expiration date, helping you close the loop on promotions, inform your team, and even re-engage customers who missed out.


Why It Matters

  • Keeps customers informed when a coupon becomes invalid

  • Notifies internal teams to update campaigns or pause ads

  • Helps recover missed opportunities with follow-up offers

  • Improves marketing precision by tagging and tracking expired promotions

  • Reduces confusion and support requests from customers trying to use outdated codes


Step-by-Step: Set Up the "Coupon Code Expired" Workflow Trigger

1. Access Workflow Builder

Go to Automated Workflows > Workflows
Create a new workflow or select an existing one to edit.

2. Add the Trigger

Click + Add New Trigger


From the Events section, choose Coupon Code Expired

3. Name Your Trigger

Use a descriptive title for clarity, such as:
End of Summer Promo Expired or HolidayCouponExpired

4. Apply Filters to Target Specific Coupons

Narrow your automation scope using any of these filters:

These filters let you run different actions based on the type or purpose of the coupon.

5. Save and Build the Workflow

Once your filters are in place, click Save Trigger
Now you can start adding workflow actions based on your use case.

Use the Test Workflow feature to ensure your automation works correctly before publishing.


Recommended Actions for Expired Coupons

Once this workflow is triggered, consider automating the following:

  • Send Email
    Let customers know the coupon expired and offer an extension or new deal.

  • Send SMS
    Great for timely alerts like flash sale extensions or VIP loyalty invites.

  • Add Tag
    Apply tags like ExpiredOffer or MissedDeal for segmented follow-up.

  • Internal Notification
    Automatically notify your team so they can update marketing assets, social posts, or campaigns.

  • Create/Update Opportunity
    Add expired coupon users to a nurturing funnel for upselling later.


Sample Scenario

Use Case:
Your business runs a 7-day flash sale with the code
FLASH50. Once the code expires, you want to:

  • Send customers an apology with a new 10 percent code valid for 24 more hours.

  • Notify your marketing team to remove the expired code from any ads or banners.

  • Tag the contacts for reporting and future campaign retargeting.

How You'd Set It Up in Tekmatix:

  • Create a new workflow

  • Use the Coupon Code Expired trigger

  • Filter by Coupon Code is FLASH50

  • Add actions: Send Email, Add Tag, Internal Notification


FAQs

Q: When does this trigger fire?
It activates when the coupon reaches its scheduled expiration date and is automatically marked as inactive.

Q: Can I use it for different coupon types?
Yes, use the Coupon Type filter to target either percentage or fixed value coupons.

Q: What happens if I don’t set any filters?
The workflow will apply to all expired coupons. Use filters to narrow this down by campaign or use case.

Q: Can I create different follow-ups for different expired coupons?
Yes. Set up separate workflows with distinct filters based on coupon code, name, or type.

Tekmatix coupon expiration workflowAutomate expired coupon follow-upsCoupon code expired automationTekmatix promo code expiration triggerExpired coupon alert workflowCoupon expiry trigger setupNotify team when coupon endsFollow-up after coupon expiresTime-bound promo automation TekmatixTekmatix workflow for expired discount codes
Back to Blog
How To Automate Post-Promotion Actions When a Coupon Code Expires in Tekmatix

How To Automate Post-Promotion Actions When a Coupon Code Expires in Tekmatix

August 03, 20253 min read

How To Automate Post-Promotion Actions When a Coupon Code Expires in Tekmatix

Time-sensitive offers are a great way to drive urgency and conversions, but once the promotion ends, it’s just as important to follow up with next steps. Tekmatix now allows you to automatically trigger workflows when a coupon reaches its expiration date, helping you close the loop on promotions, inform your team, and even re-engage customers who missed out.


Why It Matters

  • Keeps customers informed when a coupon becomes invalid

  • Notifies internal teams to update campaigns or pause ads

  • Helps recover missed opportunities with follow-up offers

  • Improves marketing precision by tagging and tracking expired promotions

  • Reduces confusion and support requests from customers trying to use outdated codes


Step-by-Step: Set Up the "Coupon Code Expired" Workflow Trigger

1. Access Workflow Builder

Go to Automated Workflows > Workflows
Create a new workflow or select an existing one to edit.

2. Add the Trigger

Click + Add New Trigger


From the Events section, choose Coupon Code Expired

3. Name Your Trigger

Use a descriptive title for clarity, such as:
End of Summer Promo Expired or HolidayCouponExpired

4. Apply Filters to Target Specific Coupons

Narrow your automation scope using any of these filters:

These filters let you run different actions based on the type or purpose of the coupon.

5. Save and Build the Workflow

Once your filters are in place, click Save Trigger
Now you can start adding workflow actions based on your use case.

Use the Test Workflow feature to ensure your automation works correctly before publishing.


Recommended Actions for Expired Coupons

Once this workflow is triggered, consider automating the following:

  • Send Email
    Let customers know the coupon expired and offer an extension or new deal.

  • Send SMS
    Great for timely alerts like flash sale extensions or VIP loyalty invites.

  • Add Tag
    Apply tags like ExpiredOffer or MissedDeal for segmented follow-up.

  • Internal Notification
    Automatically notify your team so they can update marketing assets, social posts, or campaigns.

  • Create/Update Opportunity
    Add expired coupon users to a nurturing funnel for upselling later.


Sample Scenario

Use Case:
Your business runs a 7-day flash sale with the code
FLASH50. Once the code expires, you want to:

  • Send customers an apology with a new 10 percent code valid for 24 more hours.

  • Notify your marketing team to remove the expired code from any ads or banners.

  • Tag the contacts for reporting and future campaign retargeting.

How You'd Set It Up in Tekmatix:

  • Create a new workflow

  • Use the Coupon Code Expired trigger

  • Filter by Coupon Code is FLASH50

  • Add actions: Send Email, Add Tag, Internal Notification


FAQs

Q: When does this trigger fire?
It activates when the coupon reaches its scheduled expiration date and is automatically marked as inactive.

Q: Can I use it for different coupon types?
Yes, use the Coupon Type filter to target either percentage or fixed value coupons.

Q: What happens if I don’t set any filters?
The workflow will apply to all expired coupons. Use filters to narrow this down by campaign or use case.

Q: Can I create different follow-ups for different expired coupons?
Yes. Set up separate workflows with distinct filters based on coupon code, name, or type.

Tekmatix coupon expiration workflowAutomate expired coupon follow-upsCoupon code expired automationTekmatix promo code expiration triggerExpired coupon alert workflowCoupon expiry trigger setupNotify team when coupon endsFollow-up after coupon expiresTime-bound promo automation TekmatixTekmatix workflow for expired discount codes
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© TekMatix 2025

© TekMatix 2025