Meet The Team

Love Your Team

Tekmatix is operated by an experienced team of 19+ automation, ed-tech, IT and business professionals who have YOUR success at the heart of everything we do.

Each of our leadership team have over 20 YEARS experience in business technology EACH.

Your business is supported by experienced tech and business growth experts.

HIRE A TEKSPERT

FREE DAILY TRAINING SESSIONS

Who’s Behind TekMatix?

TekMatix is operated by an experienced and dedicated team of ed-tech, IT and business professionals who have YOUR success at the heart of everything we do.

We love business.

We love tech.

We love education.

And we love love love helping YOU succeed.

Meet The Tekmatix CEO, Sarah Cordiner

Award-winning entrepreneur Sarah Cordiner, is the driving force behind Tekmatix, the all-in-one CRM, marketing and course creation platform that has dominated Australia's small business tech industry with it's unmatched features and multiple-award winning customer support, since 2022.

Named ‘Female Entrepreneur of The Year 2023,’ among many other awards and 20 years in business, Sarah has a remarkable track record in business - with specialist expertise in education, course creation, ed-technology, automation and business development.

A qualified Postgraduate qualified Course Creation Specialist and Ed-Tech Consultant, Sarah has accrued a staggering 281,000 student enrolments across 181 countries in her own online education programs over the past 2 decades - teaching experts and small business owners how to scale their brands and businesses with knowledge commercialisation, automation and technology.

As part of Sarah’s long history of creating and delivering education programs for corporates, registered training organisations, Governments and educational institutions, she also became a verified Expert on all of the top LMS and ed-tech business platforms, listed publicly as a specialist partner for IPO tech giants such as Thinkific and ActiveCampaign, and provided course and tech set-up services to entrepreneurs through to large corporates.

Sarah started Tekmatix as a business owner herself, who was fed up with having endless subscrptions that kept increasing every month as her business grew.

You can see from Sarah's personal blog and YouTube channel that she has been an industry-leading expert in business growth, tech and automation ONLINE for well over 15 YEARS and has thousands of published videos demonstrating her experience in not just the strategy behind successful business development, but also in the practical tech set and and implementation - meaning that when you join Tekmatix, you also gain the expertise of an experienced business coach and tech educator, who is here to help you succeed.

Meet The TekMatix Founder & CEO, Sarah Cordiner

Award-winning entrepreneur and mum-of-two, Sarah Cordiner, is the driving force behind TekMatix, the all-in-one CRM, marketing and course creation platform that has taken on Silicon Valley giants with its unparalleled features and multiple-award winning customer support..

Thank you for reading this post, don’t forget to subscribe!

Named ‘Female Entrepreneur of The Year 2023,’ among many other awards and accolades spanning more than 15 years in business, Sarah has a remarkable track record that underscores her dedication and expertise in education, course creation, technology, and business transformation.

A qualified Postgraduate Qualified Course Creation Specialist and Ed-Tech Consultant, Sarah boasts a staggering 280,000 student enrolments across 181 countries in her own online education programs – The Edupreneur Academy, which teaches course creators and experts how to create profitable education products, scale a global education-based business and become leaders in their fields.

As Sarah continued to support business owners with their commecialisation and technology implementation through her set-up services and training, she began to notice that many were struggling with the ever-increasing costs of their mounting tech subscriptions, and finding it harder and harder to tie all of their business tools together.

“Sarah! You should launch your OWN platform!” her Legends Lab members suggested.

And so, the process of curating Tekmatix began, which came about by tying together a number of pre-existing white-label tools and APIs together to create a solid, reliable and unique tech solution for course creators, coaches, and businesses of all industries and sizes.

But more about that later.

Sarah’s journey encompasses 20 years of international business success, having built a 7-figure education and training services company that started originally in the UK in early 2009, then expanded into Europe in 2010, and finally now operates globally in Australia alongside Tekmatix, which she added to her existing business portfolio in 2022 and was valued as an 8-figure company in its first year of operation.

As an indicator of Sarah's unwavering love and care for business owners, during the onset of the COVID-19 pandemic, and with an 8-day-old baby, Sarah selflessly donated over $1.35 MILLION worth of places in her paid business education programs to help small business owners transition online to save their livelihoods through digital diversification and online business.

Notably recognised by the Huffington Post as one of “The Top 50 Must-Follow Female Entrepreneurs” Sarah’s knowledge commercialisation and tech expertise has been acknowledged by Forbes and The Times Higher Education.

With a myriad of 'coaches' and whitelabel tech companies now flooding the market - Sarah implores business owners to first do their due-diligence before investing in any coach or software, to ensure that they have lasted the test of time themselves, have got at least 5+ years of historically published content online that demonstrates they own expertise, knowledge, ability and strategic expertise in business, tech and automation.

Finding a tool is easy - finding one that comes with the infrastructure and leadership of genuinely quialified and experienced experts is another. With Sarah Cordiner, you have both.

As Sarah continued to support business owners with their education-based business technology through her set-up services and training, she began to notice that many were struggling with the ever-increasing costs of their mounting tech subscriptions, and finding it harder and harder to tie all of their business tools together.

“Sarah! You should create your OWN platform!” her Edupreneur Academy members suggested.

And so, the process of founding TekMatix began.

But more about that later.

Sarah’s journey encompasses over 15 years of international business success, having built a 7-figure education and training services company that started originally in the UK in early 2009, then expanded into Europe in 2010, and finally now operates globally from her home in Australia alongside TekMatix, which she added to her business portfolio in 2022 and has already been valued as an 8-figure company in its first year of operation.

During the onset of the COVID-19 pandemic, and with an 8-day-old baby, Sarah selflessly donated over $1.35 MILLION worth of places in her education programs to help small business owners transition online to save their livelihoods through diversification and digital business.

Notably recognised by the Huffington Post as one of “The Top 50 Must-Follow Female Entrepreneurs” Sarah’s course creation and ed-tech expertise has been acknowledged by Forbes and The Times Higher Education.

Sarah Cordiner; Internationally Acclaimed & Award-Winning Education & Tech Expert

‘Female Entrepreneur of The Year 2023’ – Titan Business Awards
'Best Female Entreprenurs in Australia, Asia and NewZealand 2023' - Stevie Awards
Australian Achiever Award 2023 – Training & Consultancy, Customer Service Excellence
Global Brand of The Year - Mumpreneur Awards 2024
Online Education Award - Mumpreneur Awards 2024
Globee Information Technology Award – Gold Winner 2023
Corporate Excellence Award – Best Software for Businesses 2023
Qualified Course Course – PGCE Education & BA Hons Education
Founder and CEO of one of Australia’s fastest-growing tech companies
Over 280,000 students in 181 countries
16 times published author and 5 times international number 1 best-selling author
Cited in Forbes
Founder of the Legends Lab (formally Edupreneur Academy) since 2015
Host of The Course Creators Podcast since 2014
20 years of experience as an international business owner and leader in the education and training industry
Board Member of the Broome Chamber of Commerce and Industry 2017-2019
Host of the ‘Voice of Business’ weekly radio show on Spirit 102.9, aired across the Kimberley 2017-2018
TV host and content creator of ‘the Course Creators’ TV show on Bizversity
Listed as one of Huffington Post’s ‘Top 50 Must-Follow Female Entrepreneur’s 2017'
Awarded the small business ‘Top Influential 100 Award’ in Perth two years in a row (2015 and 2016)
WA Finalist Award for both the ‘Young Business Woman of the Year’ and also the ‘Start-Up Business of the Year’ in the Telstra Business Women’s Awards (2015)
Semi-finalist of ‘WA Regional Achievement Awards’ for Curtin University’s ‘Teaching Excellence Award’ (2016)

Once positioned as the Number 1 e-Learning Blog on ‘e-Learning Feeds’ and a 16-times published author (including 5 international best-sellers) further solidify her influence and industry authority in the ed-tech and business technology sector.

An education trailblazer in the corporate and academic sectors also, Sarah holds the distinction of being the youngest University “Executive Director and Head of Campus” in Australian history.

This made Sarah the most senior campus staff member of a university that was ranked number 1 in Australia during her leadership, situated in one of the most remote university campuses in the world.

She has also held State level senior management roles for the National Industry Skills Council, in Training Organisations, a National role as a Training Manager for the UK Government and numerous roles as a Workforce Development & Education Consultant for ASX and Fortune 500 companies, and has volunteered on numerous Boards.

Sarah has a very unique and mesmerising teaching and leadership style that radiates energy, passion, practical implementation and an infectious joy for business, tech and education.

It goes without any doubt to everyone who meets her how much she loves her vocation, her customers (who she remains highly accessible to), and helping people to reach their own unique business goals – and how much this love and passion is the eternal fuel behind her success.

Anyone using Tekmatix, or working for Tekmatix, is truly in the hands of a highly qualified, experienced, passionate and caring leader with Sarah Cordiner.

Sarah Cordiner; Internationally Acclaimed & Award-Winning Education & Ed-Tech Expert

‘Female Entrepreneur of The Year 2023’ – Titan Business Awards
Australian Achiever Award 2023 – Training & Consultancy, Customer Service Excellence
Globee Information Technology Award – Gold Winner 2023
Corporate Excellence Award – Best Software for Businesses 2023
Qualified Course Course – PGCE Education & BA Hons Education
Founder and CEO of one of Australia’s fastest-growing tech companies
Over 280,000 students in 181 countries
16 times published author and 5 times international number 1 best-selling author
Cited in Forbes
Founder of the Edupreneur Academy since 2015
Host of The Course Creators Podcast since 2014
Over 15 years of experience as an international business owner and leader in the education and training industry
Board Member of the Broome Chamber of Commerce and Industry 2017-2019
Host of the ‘Voice of Business’ weekly radio show on Spirit 102.9, aired across the Kimberley 2017-2018
TV host and content creator of ‘the Course Creators’ TV show on Bizversity
Listed as one of Huffington Post’s ‘Top 50 Must-Follow Female Entrepreneur’s 2017'
Awarded the small business ‘Top Influential 100 Award’ in Perth two years in a row (2015 and 2016)
WA Finalist Award for both the ‘Young Business Woman of the Year’ and also the ‘Start-Up Business of the Year’ in the Telstra Business Women’s Awards (2015)
Semi-finalist of ‘WA Regional Achievement Awards’ for Curtin University’s ‘Teaching Excellence Award’ (2016)

Her standing as the Number 1 e-Learning Blog on ‘e-Learning Feeds’ and a 16-times published author (including 5 international best-sellers) further solidify her influence and industry authority in the ed-tech sector.

An education trailblazer in the corporate and academic sectors also, Sarah holds the distinction of being the youngest University “Executive Director and Head of Campus” in Australian history.

This made Sarah the most senior campus staff member of a university that was ranked number 1 in Australia during her leadership, situated in one of the most remote university campuses in the world.

Sarah has a very unique and mesmerising teaching and leadership style that radiates energy, passion and an infectious joy for business, tech and course creation.

Anyone using TekMatix, or working for TekMatix, is truly in the hands of a highly qualified, experienced,

The Tekmatix Story

Let’s be real for a minute: running a business today is

hard enough without having to duct-tape 27 different pieces of tech together like a snakes wedding, just to stay afloat.

After spending over 15 years deep in the trenches — helping businesses set up their tech, build online courses, automate their marketing, and scale their operations - I kept seeing the same thing over and over:

Business owners drowning in tech overwhelm.
Ever-increasing software bills from too many tools and scaling monthly fees as they grew
Good people avoiding technology altogether because it felt too hard, too expensive, and too confusing.
Every day people feeling like they were being held hostage by developers who charged a fortune for every click and ghosted them when it was show time....

And honestly?
As a business owner, I was over it too.

I'd spent over a decade as a formal tech Partner and consultant with some of the worlds leading technology companies, and collectively made them millions of dollars in referring my customers to them all over the years.

Yet, every time my business grew - more contacts, new staff, new products - my monthly costs increased AGAIN as I had to yet again 'upgrade my plan'!!

I was FURIOUS. It felt like I was being pubished for my growth by these 'big boy tech giants'.

I was done.

I knew there had to be a better way to help everyday business owners, course creators, coaches, consultants, service providers and entrepreneurs to run their business with less complexity, less costs and less restrictions....

.. with them needing a PhD in tech wizardry.

Without needing to sell a kidney to pay for it.

Without being held hostage by developers.

And without feeling like giving up every time they tried to launch a funnel, sell a course, or automate a booking.

So we sat down and asked the big question:

"Do we build something totally new from scratch?"

(Which would've taken years and millions of dollars)

Or...

"Do we take the best of what’s already out there, make it a million times better, add steroid to it, and put it into one ridiculously easy platform with education, support and a community?"

You already know what we picked.

We pulled together the best tried-and-tested tools (hello, GHL and a few other secret sauce integrations), customised the hell out of it, layered on our own API magic, hired a whole team of the best 'Teksperts' we could find, and added Tekmatix to our existing business as an add-on option for our existing customers instead of choosing one of the silicon valley giants....

And 754 of our customers put their name down to join Tekmatix in the first 24 hours of me announcing it was in Beta on my Facebook livestream in my fluffy socks.

What has now gone on to become Australia's leading an all-in-one business platform, CRM and AI Employee Hub platform.

But we didn’t stop there....

We went out to our community of business owners and asked:

"What would your dream business and course creation software look like?"

Their feedback shaped every decision. It still does today.

It was 2022 when we messy-launched Tekmatix in beta mode to our users, and boy does it look and act very differently today!

The feedback came flying in. We tweaked. Improved. Iterated.

Now we have had thousands of business owners come to Tekmatix and change their whole businesses with better tech and automation.

Today, Tekmatix isn’t just a platform.

It’s a movement.

We’ve acquired over $450,000 in grant funding which we have used to further develop unique features and resources on top of the already powerful GHL base that we have built on top of - making it the most invested all-in-one platform in Australia.

We keep adding new features, templates, resources and add-ons based on what YOU need, beyond just what our whitelabel partners develop and add too.

We are the only FEMALE owned GHL-based Agency in the world to win the Platinum GHL SaaSpreneur Award in 2024 (out of 70,000 GHL based accounts); making us the biggest and most established all-in-one business software solution in Australia.

We provide 24-hour real human support (not bots that ghost you), that includes live chat support 24 hours a day (and includes AI triage for faster resolution); and we provide free training calls DAILY for our users to learn how to use our features, a free Tekmatix training course, a YouTube channel full of tutorials and you can even hire our Teksperts to help you get tech done whenever you need support.

None of the other platforms provide the level of customer support that we do at Tekmatix - which is why we've won customer service excellence awards.

We’ve built a real family of users who champion each other’s wins.

Tekmatix was born by business owners, for the business owner who wants to sell more, automate their operations, systemise smarter, and live a life they love whilst making an impact not just to their own bottom lines, but to their market too.

And we’re just getting started.

Come and join the Tekmatix family; we cannot wait to help you Love Your Tech.

Sarah Cordiner - CEO, Tekmatix

Our Story

TekMatix was developed based on industry demand, industry engagement and research and our CEO’s experience of working with businesses on their tech, online business operations and course creation for more than a decade.

It was identified that businesses were required to use multiple individual pieces of technology to run their operations effectively, resulting in ever-mounting costs which was becoming prohibitive to many business owners.

Business owners were also struggling to learn how to use so many different tools, were becoming overwhelmed and therefore avoiding technology altogether.

We wanted to create a better tech and course creation solution that would allow businesses to create, market, sell, and manage all their business products and services from one place, reducing costs, eliminating tech challenges, making tech more user-friendly, allow businesses to diversify their offerings, reach a global market and increase their profitability.

We surveyed our existing client base of around 150,000 and our target audience through social media channels to gauge their feedback about what an all-in-one platform would look like in an ideal world. The overwhelmingly positive response supported our project to create a SaaS product that would be customised to service businesses globally – especially those who have the added elements of courses, coaching programs, memberships and education-based products, training and services.

The goal of TekMatix was to provide an all-in-one platform that had all of the tech features a business would need, making tech easier and more affordable.

Our objectives were to create a comprehensive SaaS product that would allow businesses to go global with their offerings, diversify their income streams, expand their market, and run more efficient and affordable business operations.

With so many technological advancements in recent years, with more open-sourced tools and plugins, white-labelled technology resources and open APIs to different tools, we determined that our main goal would be to develop this solution using a customised combination of existing tried, tested, reliable and established resources as our base, and interconnected via APIs and webhooks, that would all integrate to make a unique service product for businesses and course creators.

After surveying our audience regarding what their most in-demand and essential tech solutions and tools were, we tested numerous whitelabel SaaS platforms, open APIs, apps and developers that we would be able to integrate into our unique solution.

We engaged numerous tech specialists, web developers, coders and SaaS specialists to support the development which combined existing and newly developed elements to form TekMatix.

The next stage was to run tests and open a beta plan to our existing customers between September 2022-January 2023, which saw over 754 beta sign up in the first 24 hours!

We gathered feedback from our beta testers constantly and adjusted, iterated, improved and developed further on-the-go.

Finally, we moved into ‘standard’ operations from 1st February 2023 and continue to add new and improved features and updates based on continuously sought user feedback.

We have significant custom development upcoming having recently won a large sum of funding for continued tech development, so our users are going to see TekMatix become even more amazing than it already is!

The rapid growth of TekMatix is expected to strongly continue, as users surge its growth further by their 5 star reviews, ambassador-like word of mouth promotion and major marketing and advertising phases commence.

Our Team of Tekspert

When you join Tekmatix, you gain an entire team of over 19 highly experienced, passionate and professional tech experts (fondly referred to by our community as the ‘Teksperts’ by your side.

Tekmatix has invested heavily in the one thing that almost all tech and software companies do not have - CUSTOMER SUPPORT.

Tekmatix offer all users, on all plans, 24 hour LIVE support services, with an average 17 second response time on live chat, all day, every day.

With an in-house team of staff directly employed by Tekmatix, our clients get a free Onboarding call, 24 hour support, FREE daily training calls, and the ability to hire our staff as your own Tech VAs as and when you need an extra pair of hands to get tech done in your business.

Tekmatix also has a team of over 60 external Help Desk staff who work on 24 hour rotations on our live chat support via a partnership with have with an external IT support services agency.

TekMatix customer support is with both AI triage and real humans, it is fast, and we care, deeply about your success.

This top quality, caring, and customer-success focused support has won Tekmatix multiple awards for customer service and support already.

Tekmatix Brings Your The Security of

Over 19 In-House Employees,

and 60 x Help Desk Staff on our Live Chat Support 24/7.

You'll Never Be Alone in Your Business Again.

Maria Bernhagen

Chief Operations Officer & CTO

Emily Bryant

Head of HR & Special Projects

Feby Basco

Executive Assistant to CEO

Alex Cordiner

Co-Director

Shai Palanca

EA to Chief Operations Officer

Fahad Bukhari

Head TekSpert

Sajeel Ahmad

TekSpert

Daniel Dixon

Director of Customer Relations

Isabel Barbour

Client Relationship Manager

Sam Bukhari

TekSpert

Joan Lunag

Marketing

Bernalyn Lunag

Administration Assisant

Sonia Tremblay

Project Manager

Dianne Amaki

Admin Assistant

Novi Pukot

Tekspert

Our Team of Tekspert

At the heart of TekMatix’s success is a dedicated team of passionate professional tech experts (fondly referred to by our community as the ‘Teksperts’.

Led by CEO Sarah Cordiner, TekMatix has 24 hour support services, with a 17 second response time on live chat, round the clock.With a core in-house team who provide our clients with their free 60 minute set-up calls, Tek Support calls and migration services, TekMatix also has a team of over 60 external Help Desk staff who work on 24 hour rotations on the live chat support.

TekMatix customer support is with real humans, it is fast, and we get on zoom calls with you to help you out when you get stuck.This top quality, caring, and customer-success focused support has won TekMatix multiple awards for customer service and support already.